Using video in eLearning to enhance engagement and outcomes banner image

Using video in eLearning to enhance engagement and outcomes

In eLearning Development by Eoin O'Neill

For L&D Managers that roll out multiple training programmes throughout the year, engaging learners is a top priority, and incorporating video in eLearning has proven to be a game-changer. Videos are versatile tools that can make learning more dynamic and accessible, leading to better retention and outcomes. From animated videos for eLearning to interactive elements, there are numerous ways to leverage video content in eLearning programs.

Why use video in eLearning?

Video-based eLearning offers a multi-sensory approach that caters to different learning styles. By blending visuals, audio, and text, videos can communicate complex concepts more effectively than text alone. Whether you’re teaching technical skills, demonstrating a process, or presenting soft skills, videos can enhance comprehension and keep learners engaged.

Not only do videos increase engagement, but they also offer flexibility. Learners can pause, rewind, and revisit content at their own pace, making it easier to absorb information. Moreover, using videos can help break down complex subjects into digestible segments, making learning less daunting and more enjoyable.

Types of eLearning videos

When choosing what’s style of video is right for your programme and learners, there are several types to consider, each serving different purposes:

Instructional Videos

Ideal for step-by-step demonstrations, these videos are perfect for software tutorials or explaining a process. Tools like Camtasia for eLearning make it easy to create instructional videos with screen recordings and annotations.

The example here is Louise Monaghan delivering a step by step process for developing a sexuality wellbeing policy from one of the courses we designed for NYCI. You can see their full list of eLearning course here.


Animated Videos

Using platforms like Vyond, you can create engaging animated videos that simplify complex topics. Animated videos are particularly effective for storytelling or illustrating abstract concepts.

The example here is taken from Volunteer Ireland’s Community Volunteers pilot programme, which featured an eLearning module designed and developed by Cobblestone. You can read more about the programme here.


Interactive Videos

Adobe Captivate is a powerful tool for creating interactive video eLearning experiences. With interactive elements like quizzes and clickable hotspots, learners can actively engage with the content, enhancing their understanding.

The example here is taken from the new SOLAS initiative, Adult Literacy for Life, which features a three part eLearning courses that can be taken here.

SOLAS - Adult Literacy for Life - Interactive Video Example

Scenario-Based Videos

These videos simulate real-life scenarios to help learners apply knowledge in a practical context. They’re especially useful for soft skills training, such as customer service or leadership development.

The following example is an animated microlearning scenario we designed and developed for NYCI for one of their eLearning courses, which can be found and taken here.

Best practices for creating eLearning videos

When creating eLearning videos, keep these tips in mind for the best results:

  • Keep it Short and Focused: Aim for concise videos that target specific learning objectives. Long videos can lead to cognitive overload, so try to break up content into shorter segments when possible.
  • Incorporate Interactivity: By adding interactive elements, you can turn passive viewers into active participants. This can be as simple as adding questions throughout the video or enabling learners to choose different paths.
  • Use Quality Tools: Platforms like Camtasia and Adobe Captivate offer user-friendly features that streamline the video creation process, while Vyond adds a creative flair with its animation capabilities. Investing in these tools can make a noticeable difference in the quality of your eLearning videos.